Watch the ball drop on New Year's in Times Square

Located in the heart of New York City, Times Square stands as a vibrant and iconic destination that captures the essence of the Big Apple. This bustling hub of energy and excitement offers an array of attractions and activities to indulge in, from exploring the dazzling billboards and neon lights that illuminate the streets, to immersing oneself in the bustling atmosphere of Broadway shows. Whether you're a shopaholic seeking retail therapy at the numerous flagship stores or a food enthusiast yearning to sample a variety of cuisines, Times Square has something to offer every traveler.